Overview

As a Marketing Manager within BCG’s Climate & Sustainability (C&S) Practice Area (PA), you will support with the development and execution of our marketing strategy to help build our C&S positioning in the market and strengthen client relationships. You will have a global responsibility with strong visibility to C&S leadership, independently managing the execution of a broad portfolio of marketing efforts across all marketing channels. The team is seeking a motivated individual with a strong interest in Climate & Sustainability.

Key responsibilities include:

  • Assist in the formulation of the annual PA Marketing plan, incorporating insights on business priorities, past performance analyses, and understanding of market trends.
  • Engage with senior internal stakeholders to understand business requirements, and advise and support them in the translation of these needs into effective marketing actions.
  • Support budget planning and management to make effective use of this across multiple workstreams and initiatives.
  • Contribute to the development of an editorial strategy that supports the business and marketing goals.
  • Manage the content publication pipeline, collaborating with stakeholders on new intellectual property and determining appropriate formats and channels for dissemination.
  • Brief creative and design teams, and aid in the creation of engaging multimedia content in conjunction with editorial teams for channels such as the web, social media, and email.
  • Manage the bcg.com C&S presence, helping to refresh narratives and content, and track performance metrics to optimize campaigns.
  • Oversee the distribution of content across channels in collaboration with the Campaign marketing team, and lead performance measurement and reporting to guide continuous enhancements.
  • Own the delivery of C&S events and event sponsorships, across audience acquisition, logistics management, on-the-ground support, and pre and post event comms.
  • Coordinate with various other PA marketing teams and external partners (e.g. coalitions, institutions, clients, or nonprofits) to assist in the execution of joint initiatives.
  • Liaise with central marketing functions including PR, editorial, web, social and paid media teams to integrate their expertise into C&S marketing efforts.
  • Collaborate with regional and country marketing teams and stakeholders on the global C&S marketing plan, and amplify local marketing initiatives on global C&S channels.
  • Support the PA offer teams and topic leaders to plan and deliver marketing activity to drive commercial engagement.
  • Coach and help develop junior members of the team, including managing the Marketing Assistant.

 

YOU’RE GOOD AT

Successful candidates will feel comfortable operating on a global team with multiple stakeholders and a variety of priorities, have strong project management skills, the aptitude to see and hold the big picture, yet also manage the details. Comfort with ambiguity, evolving priorities and eagerness to lean in to support team/projects when needed, are also pre-requisites.

In particular, successful candidates will show the following abilities:

  • Passion for storytelling and ability to understand and articulate narratives, the “so what”, the calls to action, and the newsworthy elements
  • Self-starting mindset, independently managing and delivering complex projects and initiatives within existing guidelines
  • Strong commercial mindset and acumen for different aspects of go-to-market activities
  • Managing programs with a wide range of stakeholders at all levels
  • Significant experience working with and effectively influencing senior stakeholders
  • Building and leveraging strong internal network, with trusted relationships and ability to influence
  • Pioneering and entrepreneurial thinking
  • Complex project management, driving on-time deliverables, anticipating and managing risks
  • Leading and coaching more junior team members

 

YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • 6-8 years of relevant Marketing experience in Consulting or Professional Services
  • Master’s degree preferred
  • Strong interest in Climate & Sustainability in business (experience is an advantage)
  • Leading teams or defined work areas with varied level of complexity; coaching others
  • Ability to independently resolve diverse problems and establish clear guidelines
  • Excellent written and verbal communication skills
  • Proven analytical capabilities
  • Highly professional, pro-active and flexible attitude
  • Ability to perform under pressure and demonstrate presence and maturity even in high-pressure situations
  • Experience working with digital marketing tools such as CRM, Marketo, Salesforce
  • Advanced proficiency in Outlook, PowerPoint, and Excel
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